Media Kit - Quai Network Docs

Brand Guide Outline

The Quai Network brand guide is essential for cultivating a cohesive brand identity.

Quai Network Logos and Wordmarks

Brand Guide Logos Archive

The logo package includes every lockup/wordmark/logo included in Quai Network’s brand guidelines in PNG and SVG format in black and white colorways.

Black Font Logos

Quai Network logo pack in .SVG and .PNG formats.

White Font Logos

Quai Network logo pack in .SVG, .PNG, and .AI formats.

Qi Logos

Qi and Wrapped Qi logos in .SVG and .PNG formats.

Fonts

Our brand’s typography is thoughtfully selected to optimize communication. Yapari is employed for headlines, offering a bold and distinct appearance. Bai Jamjuree serves as the workhorse for body text and other essential copy, ensuring readability and coherence. Monorama is reserved for subheadings and detail text, subtly contributing to a well-balanced typographic scheme. This selection aims to facilitate clear and effective communication while maintaining a simple and understated aesthetic.

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Color Pallet

The Quai color palette is predominantly monotone, using different shades between black and white, but there is a bold red to use as an accent color. This vivid red serves as a dynamic focal point, injecting energy and vibrancy into our visual identity. Its deliberate and consistent use contributes to brand recognition and reinforces a cohesive and impactful design language for the Quai brand.